Vision Testing Systems in Wisconsin

Wisconsin Vision is Wisconsin's largest independently owned optical company, operating 25+ retail locations across Wisconsin, Illinois, and Indiana. The company provides comprehensive eye care services including professional eye exams ($75), prescription eyewear, contact lens fitting and dispensing, and optical lens treatments. Wisconsin Vision serves patients across all age groups—adults, children, and seniors—with in-store optometrists and opticians delivering personalized vision care. The company accepts major vision insurance plans (EyeMed, VSP, Superior Vision, Spectera, Davis Vision, Quartz) and offers telehealth eye exam options. Product lines include premium eyewear frames from brands such as Gucci, custom prescription lenses fabricated in the US, soft and gas-permeable contact lenses, colored contacts, and extended-wear options. Wisconsin Vision also provides eyeglass repair services and dry eye treatment consultations. Founded over 40 years ago as a family-owned business, the company emphasizes community engagement and accessibility to quality eye care.

Optical X is a B2B optical solutions provider serving independent eye care practitioners (ECPs). The company develops AI-enabled technology, software, and proprietary products designed to help eye care providers compete against big-box retailers and online sellers. The flagship product, TWELVE84®, is a packaged eyewear model offering affordable premium glasses with transparent pricing. Optical X provides an omni-channel platform that streamlines purchasing of eyewear, contact lenses, and dry-eye products in a single integrated system. The platform bridges online and in-office experiences while optimizing vision care benefits utilization. The company partners strategically with EHR providers (including RevEHR, Eyefinity, CompuLink, and others) and optical frame brands to enhance practice efficiency and patient satisfaction. Optical X targets optometrists, ophthalmologists, opticians, and optical managers across independent and small-group practices. The company announced new product launches beginning in 2025. Service includes customer support, EHR integration, and brand partnership facilitation for practices seeking to build lasting patient relationships while achieving measurable revenue gains (testimonials cite five-figure annual profits from participating practices).

Escalon Medical Corp. (OTCQB: ESMC) is a publicly-traded medical device company specializing in ophthalmic diagnostics imaging and surgical solutions. Operating through its wholly-owned Sonomed Escalon subsidiary group, the company develops, manufactures, markets, and distributes a portfolio of ophthalmology products including ultrasound imaging systems, digital photography devices, image management platforms, and telemedicine solutions. The Sonomed Escalon brand consolidates products previously marketed under the Sonomed, Escalon Digital Solutions, Escalon, and Trek Medical brands. The company serves ophthalmology practices, surgical centers, and hospitals with diagnostic and imaging technologies. Escalon maintains corporate headquarters in Wayne, Pennsylvania, with operations located in Lake Success, New York; New Berlin, Wisconsin; and Stoneham, Massachusetts. The company pursues growth through development of new products, strategic partnerships, and acquisitions within the ophthalmic sector. As a medical device manufacturer, Escalon is subject to FDA regulation and operates under applicable quality and compliance standards for the medical device industry.