DSD Planning Center SL

Digital Smile Design (DSD) is a specialized provider of digital dentistry education, consulting services, and software solutions for esthetic dental practices. Founded by Brazilian dentist Christian Coachman, DSD delivers a facially-driven digital treatment planning methodology that integrates high-resolution imaging, 3D facial analysis, and smile simulation software to enhance clinical predictability and practice efficiency. The company serves over 10,000 dentists worldwide through comprehensive educational programs including the DSD Provider course, implementation coaching, and exclusive membership models. DSD's core offering—the DSD Planning Center—is a cloud-based digital laboratory service that streamlines clinic-to-lab communication, reduces clinical errors, and improves case acceptance rates. The methodology combines clinical best practices with business systems, enabling dentists to deliver consistent esthetic outcomes while building stronger patient relationships and scaling practice operations. DSD integrates with leading digital scanners (iTero) and collaborates with major partners like Align Technology on initiatives such as DSD-Invisalign protocols.