Through The Cords, LLC

Through The Cords designs and manufactures next-generation airway management tools purpose-built for video laryngoscopes. The company's flagship product, the Runnels Steerable Introducer™, addresses critical gaps in difficult airway management by providing articulating tip control and intuitive depth control to improve first-pass intubation success rates and reduce complications. Founded by Dr. Sean Runnels, Through The Cords applies disruptive innovation principles to make advanced airway management accessible and affordable globally, with particular focus on low-resource settings. The company targets emergency medicine, anesthesia, critical care, and first-responder markets, addressing the fact that 55% of failed intubations in EDs and ICUs result from inability to direct the endotracheal tube into the trachea. Annual intubation complications cost the healthcare system over $5 billion and result in approximately 60,000 deaths, creating strong clinical and economic drivers for improved airway tools.