Whoop, Inc.

Whoop, Inc. manufactures WHOOP, a 24/7 wearable health monitoring device designed for personal wellness, fitness optimization, and recovery tracking. The device combines continuous heart rate monitoring, sleep analysis, strain/recovery quantification, and stress monitoring via screen-free wrist-worn sensors that collect data every second. WHOOP offers three tiered membership levels (One, Peak, Life) with increasingly advanced features including VO2 Max tracking, heart rate zones, women's hormonal cycle insights, blood pressure monitoring (beta), ECG readings, and atrial fibrillation detection. The platform emphasizes personalized coaching and behavioral insights tied to sleep duration, physical activity, and recovery metrics. Advanced Labs is an ancillary service offering 65+ biomarker analysis integrated with 24/7 wearable data. The WHOOP 5.0 and WHOOP MG devices feature 14+ day battery life, waterproof design, and customizable wear options (leather, sport, flex, apparel). Target market spans consumer fitness enthusiasts, athletes, and wellness-focused individuals. Membership is HSA/FSA eligible. ECG and blood pressure features carry age and medical contraindications; advanced monitoring features are medically regulated and region-restricted. The company emphasizes data privacy and clinician-reviewed results.