Willow Innovations, Inc

Willow Innovations designs and manufactures wearable breast pumps and lactation support accessories. The company's core product line includes the Willow Go (hands-free wearable pump), Willow 360 (100% leak-proof wearable), and Willow Wave (manual breast pump). All electric pumps feature hospital-grade suction, app connectivity, dishwasher-safe components, and are FDA-cleared. The company also offers complementary products including breast milk coolers, colostrum collection kits, sizing kits, smart storage bags, and travel accessories (cases, bags, cleaning packs). Willow markets directly to consumers via e-commerce with emphasis on comfort, mobility, and milk output. The brand emphasizes customer support, offering 1:1 expert assistance, 2-year warranty coverage, and HSA/FSA payment options. Products are positioned for both working and nursing mothers seeking hands-free pumping convenience without external motors or cords.